詳細資料ISBN:9780273761341 叢書系列:電子商務 規格:平裝 / 792頁 / 普通級/ 單色印刷 / 7版 出版地:台灣 內容簡介 1.NEW! FOCUS ON WHAT'S IMPORTANT: STREAMLINED CONTENT. EC MOVES AT THE SPEED OF TECHNOLOGY, AND TO KEEP PACE WITH THIS EVER-CHANGING INFORMATION, THIS EDITION HAS BEEN STREAMLINED FROM 18 CHAPTERS TO 15. 2.NEW! GO SOCIAL: NEW CHAPTER ON SOCIAL COMMERCE. SOCIAL COMMERCE IS BECOMING A MAJOR ELEMENT OF EC, WHICH IS WHY THIS TEXT INCLUDES A NEW CHAPTER–CHAPTER 7: SOCIAL COMMERCE–THAT DESCRIBES THIS EXCITING TOPIC TO STUDENTS. 3.NEW! OFFER THE LATEST INFORMATION: CUTTING-EDGE TOPICS. THIS BOOK PRESENTS THE MOST CURRENT TOPICS RELATING TO EC, AS EVIDENCED BY THE MANY 2009-2011 CITATIONS. OVERALL, THIS TEXT COVERS TODAY'S HOTTEST TOPICS SUCH AS: -SOCIAL NETWORKING -E-LEARNING -E-GOVERNMENT -E-STRATEGY -WEB-BASED SUPPLY CHAIN SYSTEMS -COLLABORATIVE COMMERCE -MOBILE COMMERCE -CLOUD COMPUTING -CROWDSOURCING -RFID -F-COMMERCE 作者簡介EFRAIM TURBAN 現職:UNIVERSITY OF HAWAIIDAVID KING 現職:JDA SOFTWARE GROUP, INC.JAE LEE 現職:KOREA ADVANCED INSTITUTE OF SCIENCE AND TECHNOLOGYTING-PENG LIANG(梁定澎) 現職:中山大學教育部國家講座教授DEBORRAH C. TURBAN 現職:TURBAN COMPANY INC.
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